According to reports, Madonna is in talks to launch a new clothing line with Macy’s in the US, which will include lingerie.The product lines are rumoured to be labelled Material Girl for the apparel and Truth or Dare for the lingerie, named after the title of a film documenting Madonna’s Blonde Ambition tour.
Brand Management firm Iconix is rumoured to be involved in negotiations after Madonna visited their offices in New York recently. They are the brains behind 21 licenses, including Rocawear, Candie’s and Rampage.
Source and Text: Lingerie Buyer UK
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